Privacy Policy

Please read this entire Data Privacy carefully before using our websites, email notifications, mobile applications, social media applications, widgets, purchase of goods and services, and other online services (the “Services”) because it will help you understand what data we collect, how we use and share it, and what your choices are with respect to your data. PowerUPSAsia may collect Personal Information, which is information that identifies an individual or relates to an identifiable individual (“Personal Information”).

This Policy describes how PowerUPSAsia may collect, use, and share your Personal Information and what privacy choices we may offer you when you use our Services. Through your use of the Services, we may collect Personal Information from you, including without limitation:
Identifiers, including your first and last name, email, username, phone number, company, and home address, (“Contact Information”).
  • Credit card number, billing address, shipping address, security code and other payment transaction and verification details (“Payment Information”).
  • Professional or employment-related information, including your company, job title, and employment status.
  • Commercial information, including records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
  • Pages and products viewed, items added to your shopping cart, ads that you clicked on, emails from us that you opened, browser type, operating system (OS), Internet Protocol (IP) address and device information, including date and time. We may also collect non-precise IP-based geolocation information about the approximate physical location of your computer or device, derived from the IP address of such computer or device; if you are in the United States, we will collect your zip code, and if you are outside of the United States, we will collect your country. (Collectively, “Analytical Information”).
  • Publicly available information about you from third-party sources, such as the postal service for shipping address verification.
  • Mobile OS, a mobile device identifier embedded by us, or other commonly used mobile device identifiers, including Mobile device attribute information (such as operating system version and system status, device configuration, International Mobile Device Identity (IMEI), International Mobile User Identification (IMSI), Network device hardware Address MAC, Advertisement Identifier (IDFA), Supplier Identifier (IDFV), Mobile Device Identification (MEID), Anonymous Device Identifier (OAID), Integrated Circuit Card Identification (IC) ICCID, Android Device identifiers such as ID and hardware serial number), device connection information (such as browser type, telecom operator, language, WIFI information) and device status information (such as device application installation list).
  • Your Personal Information may be collected from the use of technologies such as electronic communication protocols, cookies, embedded URLs or pixels, or widgets, buttons, and tools.

Personal Information Transfer to Affiliates and Third Parties

We may share your Personal Information with companies, organizations and individuals as described below.

Affiliates and Third Parties. 

We may share your Personal Information with Vertiv and Tech Data Distribution, including other affiliated dealers and suppliers for these companies to contact you about their products, services or other offerings that may be of interest to you. By accessing our websites, registering for an account or service with us, or otherwise providing us with your Personal Information,be aware that we might transfer your Personal Information worldwide as provided in this Policy. In such cases, we will take appropriate measures to ensure that safeguards are in place to ensure data protection. To choose to opt out of such disclosures, you can contact us using the contact details provided under the heading below "Contact Us". This Policy does not govern unaffiliated third-party websites or any other website that does not link to this Policy.

Service Providers.

We may share your Personal Information with affiliated and unaffiliated companies that perform tasks on our behalf related to our business. Such tasks include processing payments, fulfilling orders, delivering packages, locational services, analyzing website or mobile application usage data, customer service, electronic and postal mail service, contests/surveys/sweepstakes administration, marketing services, social commerce, and media services (e.g., Facebook, ratings, reviews, forums), and calculating, managing, and reporting sales tax. Third-party service providers receive your Personal Information as necessary to perform their role, and we instruct them not to use your Personal Information for any other purposes.

Professionals, law firms and notaries. 

Your data may be shared with professionals, law firms, and notaries for auditing and due diligence activities. The above entities/individuals will act as autonomous data controllers or data processors (as the case may be).

As Required or Appropriate by Law.

We will use and disclose your Personal Information as necessary or appropriate, including without limitation:

  • Under applicable law, including laws outside your country of residence, to comply with legal processes and to respond to requests from public and government authorities, including public and government authorities outside your country of residence.
  • To enforce our terms and conditions, including investigations of potential violations thereof.
  • To detect, prevent or otherwise address fraud, security, or technical issues.
  • To protect our operations or those of any of our affiliates; to protect our rights, privacy, safety, or property, and/or that of our affiliates, you, or others; and to allow us to pursue available remedies or limit the damages that we may sustain.

Based on Your Consent. 

We may share or disclose your Personal Information with your consent.


We may share aggregated data that has been anonymized (so that you are not
identified) with third parties – like publishers, advertisers or connected websites – and may make this data publicly available. For example, we may share information publicly to show trends about the general use of our services or products.

Public Forums. 

Our websites may offer publicly accessible blogs, message boards, or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. You may request removal of your Personal Information from our blog, message board, or community forum, you can contact us using the contact details provided under the heading below “Contact Us”. We will make commercially reasonable efforts to remove your Personal Information from the identified blog, message board, or community forum. If we are unable to remove such Personal Information, we will notify you and provide the reason we are unable to take such action.

Retention of Personal Information

We will retain your Personal Information for the period necessary for:

  • Provide you Services.
  • Comply with our legal obligations.
  • Resolve disputes.
  • Enforce agreements.

Also, your Personal Information will be kept by us:

  • For contractual purposes: for the entire duration of your subscription on this website and, following the withdrawal of your registration, for the period of 24 months, unless it is necessary for the purposes of (i) establishment, exercise, or defense of legal claims and keeping accounting records of customers and (ii) fulfilment of legal obligations applicable to us and the customer. Please bear in mind that the statute of limitations and other applicable regulations may vary for each jurisdiction: for further information you can contact us using the contact details provided under the heading below "Contact Us"
  • For sending newsletters, advertising material, and other communications on new products/services and updates/news on existing products/services, and for carrying out surveys, including on customer satisfaction: for 24 months from their collection, unless it is necessary under, or permitted by, applicable laws to keep them longer.

After the retention period, we will delete or anonymize your Personal Information. If this is not possible, then we will securely store your Personal Information and isolate it from any further processing until deletion is possible.

Advertising and Social Media Networks

Our Services may contain links to social media networking and other websites and mobile applications that are operated and controlled by third parties, such as Google, Facebook, LinkedIn, and Twitter. While we try to link only to websites that share our high standards and respect for privacy, we do not
take responsibility for the content, or the privacy practices employed by other websites. Unless otherwise stated, any Personal Information you provide to any such third-party website will be collected by that party and not by us and will be subject to that party’s privacy policy (if any), rather than this Policy. In such a situation, we will have no control over, and shall not be responsible for, that party’s use of the Personal Information you provide to them.